Welcome to Aisle W

Aisle W: The Spot for Writing

Crafting content to bring arcane concepts to life – to shape messages into vibrant narrative – is what I’m all about.

I’m not just a marketing communications professional but a writer at heart. My conviction is that the right words resonate and influence, reflecting the core of your offering, organization and brand to your audience.

I’ve written speeches for CEOs of billion-dollar firms who discarded other writers’ scripts. I’ve developed speeches for executives who needed help getting their message on-point. I create thought leadership that influences, marketing copy that sells, social media that cuts through, and employee communications that engage. I can help marketers refine their value proposition, brand position, and hone their voice.

I’m an award-winning marketing and communications writer, editor, and project manager with 15+ years’ experience serving the likes of Ernst & Young, Deloitte, JPMorgan Chase, Towers Watson, New York Life and the Metropolitan Transportation Authority (MTA).

Let’s talk about you, and how I can help.

Slack •

Proof of Concept Guide: What It Is and How to Create One | Slack

Great ideas are everywhere, but not all of them will lead to full-scale projects. Smart teams test their concepts with a proof of concept (POC) before investing significant time and resources. A proof of concept shows that an idea, process, or technology can work in practice. It’s a focused experiment meant to validate core assumptions and lower risks before committing to full development. Unlike prototypes or minimum viable products, a POC answers the fundamental question: “Can this actually wo...
Slack •

Agentforce Is Here: Turn AI Agents into Teammates, with Slack

Salesforce has announced the general availability of Agentforce, a platform that lets companies build and deploy autonomous AI agents across all business areas, including sales, customer service, marketing, IT, finance and commerce. Agentforce agents go beyond just fetching data and insights—they offer fully customisable, autonomous AI capabilities that can connect to any enterprise data and take action on your behalf. And thanks to advanced reasoning abilities, Agentforce can make decisions and...
Slack •

Slack for customer support: Expert tips from the Slack Community in NYC

Since its inception, the Slack Community has welcomed thousands of people from around the world to community events hosted by our Slack Community leaders. These events cover a wide range of topics (about Slack, of course), including Slack 101, app integrations, industry-specific use cases, Dreamforce recaps, and much more. Whether you’re an end user, an expert, a beginner, a developer, or an admin — or maybe you just want to get to know Slack a bit better — everyone is welcome at community event...
McKinsey & Company •

What is net zero?

If you follow sustainability and climate topics, you’ve probably heard the term net zero thrown around. Still puzzled? A net-zero gain of GHG in the atmosphere is achieved when the level of GHG emissions released into the atmosphere is equal to the amount removed. This is also referred to as carbon neutrality. CO is a gas found in the Earth’s atmosphere—and it’s part of the planet’s air, along with nitrogen, oxygen, methane, and other gases. CO helps to trap heat, but too much of it can cause

How to Enable Business-Led IT through SaaS Management | White Paper

Business-led IT, driven by the appeal of SaaS, is the future of technology purchasing. But it can’t happen without robust, automated SaaS management. SaaS helps the business meet tough challenges. But it also can lead to excess costs, security risks, and compliance failures. Only a business-led IT approach – supported by a SaaS management platform that provides comprehensive visibility into your SaaS ecosystem – will allow your company to realize the value of SaaS and optimize your technology la
Harvard Business Review •

Taking an Agile Approach to Transforming Business Processes

Navigating the complexity of modern business to improve prospect engagement and ongoing customer experience requires companies to take a strategic approach to streamlining and improving their revenuecentric processes. To achieve this mission, essential business documents related to revenue generation, such as quotes, contracts, and invoices—and associated processes, including how these documents are delivered and consumed—must be transformed to create greater agility and spur growth. Bringing together the chief elements of such a digital transformation strategy— technology, people, and processes—requires a nimble approach for the effort to be successful.
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